A new Hard Rock Café, "Made in Marseille" will be open by the end of 2014 in the southern French city. The global brand, which has restaurants in 55 countries, will make its own mark on the Mediterranean coast, combining the modern with the ancient in the dynamic, multicultural port city that is Marseille.
Bringing together all that is unique, rebellious and "rock and roll" in the city, Hard Rock Café Marseille will be over 1500m2 and can seat 350.
Located close to the Old Port, where the former royal bakeries under Louis XIV stood, this Hard Rock Café will be the third in France, following restaurants in Paris and Nice.
Cuisine wise, the US brand's meals evoke the culinary and cultural traditions of the American South of Uncle Sam. The chain also serves food using typical Mediterranean recipes.
How did Hard Rock Café become so successful? Dining with a musical theme. 77 000 items of memorabilia donated by artists (stage clothes, musical instruments, celebrity clothing and never before seen posters...) already cover the walls of Hard Rock Cafés worldwide. In Marseille, 200 items will be put on display in honour of Rock and Roll stars through the ages.
It was in London, 1971: Peter Morton and Isaac Tigre C, two young American music fans, opened the first Hard Rock Café. Their aim? To establish a cosy restaurant perfect for rock'n'roll fans, wherever they come from.
Marseille, the European Capital of Culture in 2013, is set to join the ranks of famous cities like New York, London, San Francisco